The Power of ‘Paw Patrol’: Kids and Family Content Drives Paramount Plus Subscriber Growth

Paramount Plus is playing well with pint-size viewers as “Paw Patrol: The Movie” and other kids and family content was the biggest driver of growth and engagement in third quarter for ViacomCBS’ streaming platform. Bob Bakish, ViacomCBS president-CEO, talked up the higher levels of activity on Paramount Plus as well as the long-term vision for…

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